Automotive Repair industry Trends

Here are some interesting automotive repair trends on customers looking for vehicle upkeep and fix solutions, for both do-it-yourself (Do-it-yourself) and take action in my situation (DIFM) car owners. It’s the main topic of a study circulated because of the individuals at Google Think Insights and shows the necessity of automotive search engine marketing (SEO) and paid search. As an automotive electronic advertising company, we enjoy data like this.

DIFM consumers were in charge of 77% regarding the aftermarket’s sales volume in 2012 (excluding tires). That’s just down somewhat from a decade ago, with regards to ended up being 78%. it is projected for to around 78percent by 2015 (Google reveals it at 80percent, we’re assuming they’re rounding up from 78%).

Automobile Repair Business Statistics and Research Trends

Bing shows that restoration and maintenance search is outpacing research vehicles, recommending that customers needing car maintenance are progressively making use of Google locate a nearby repair center. Google in addition reports 73% of consumers are “definitely” or “most most likely” to return to their most recent supplier. That underscores the need for repair companies found in local serp's to make new customers. These consumers, in turn, will probably make repeat business.

Also of interest, searches for fix solutions from smartphones increased 74% in the past year (2012). That reinforces the importance of the concept of the “constantly attached consumer, ” the driving force behind the brand new “enhanced” promotions in Bing AdWords, which deliver ads across computer systems, pills and phones.

Automotive fix industry trends